Get Ahead: 2026 USPS Promotions Preview

Written By David Coleman

The USPS has given the industry an early look at its 2026 Promotions & Incentives, and the lineup is shaping up to be one of the strongest yet. Discounts are bigger, flexibility is better, and new options make mail more innovative than ever.

 

What’s Coming in 2026

  • Tactile, Sensory & Interactive (5%)
    Save when you use textures, pop-ups, scented inks, or other eye-catching formats.

  • Integrated Technology (5%)
    Add mobile shopping QR codes, AR, NFC, or video in print — and choose any six-month window that fits your campaign calendar.

  • Continuous Contact (5%)
    Perfect for onboarding or drip campaigns; discounts apply to follow-up mailings.

  • Catalog Promotion (up to 10%)
    A big win for catalogers, covering late 2025 through mid-2026.

  • Add-Ons (+1% each)
    Stackable bonuses for Informed Delivery and sustainable materials.

Note: The Reply Mail IMbA promotion is expected to sunset.

Why This Matters

  • Stronger savings in a rising-postage environment.

  • Creative incentives to make your mail stand out.

  • More flexibility to align discounts with your peak seasons.

  • Digital + mail synergy with tech tie-ins and Informed Delivery.

  • Sustainability boosts your brand story while saving more.

Plan Now, Save Later

Registration windows and approval steps sneak up fast. Mapping campaigns early gives you the best shot at maximizing discounts and ROI.

For the latest details, visit the official USPS Promotions page: USPS Mailing Promotions & Incentives

At YesDogDirect, we’re here to be your partner in Direct Mail Marketing. Reach out and we can help you figure out what promotions you can take advantage of. 

David Coleman
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