Why Preferred Customer Holiday Mailings Pay Off

The holidays are the perfect time to show your best customers they’re appreciated — and marketing mail is one of the most effective ways to do it. A personalized card, exclusive offer, or thoughtful gift can turn seasonal outreach into stronger relationships and higher sales.

Drive Sales

Targeted holiday mailings encourage repeat purchases and help move seasonal inventory. When customers receive something tailored just for them, they’re more likely to take action and shop sooner.

Strengthen Loyalty

A thoughtful, tangible mailing shows customers they’re valued. Preferred customer mailings create a sense of exclusivity that builds trust and keeps shoppers coming back year after year.

Enhance Brand Perception

Direct mail is perceived as more personal than digital communication, with 71% of consumers feeling valued upon receiving it. Additionally, 84% of marketers agree that direct mail provides the highest ROI of any channel they use. 

Holiday marketing mail isn’t just a seasonal touchpoint — it’s a way to boost revenue while reinforcing loyalty and enhancing brand perception. Thoughtful, well-timed mailings make your top customers feel special and more connected to your brand.

We’d be happy to help you plan and execute a preferred customer holiday mailing campaign.